The world of technology moves fast and so do retail businesses around the country. Fortunately, these two things can merge to help businesses with anything from developing a great eCommerce solution to making their retail establishments more consumer-friendly. One way that many businesses are achieving this goal today is through the use of mobile devices.
Tablets, especially, have caught on in retail and other customer-facing businesses as a means to enhance the shopping experience. Here are just three solutions that many business owners — even those of small enterprises — are using tablets in their stores:
Connect on social media.
- While most business owners don’t have the time to hang out on Facebook or Twitter all day, there’s usually time to take a few minutes to update the social media accounts for that business. Most tablets have cameras built into them, so they can take pictures and make uploading a picture to the internet easy. Some ideas for posts business owners can make on social media include pictures of new products, staff members, customer purchases, and information on sales.
Collect customer information.
- Tablets can be used by more than your business’s staff members. Some businesses may take down customer orders or set them up with a rewards program on a tablet. Gyms, yoga studios, and other workout facilities often use a tablet near a terminal to have customers sign liability waivers. These devices can also make it easy to send customers coupons or administer discounts and benefits.
Use wireless payment processing.
- With more customers these days paying with credit cards, a tablet can provide the perfect mobile payment solution for retail. This wireless payment processing method allows employees to open checkout lanes anywhere in the store, and mobile devices let businesses accept credit cards and debit cards on the go. This can help businesses eliminate the need for bulky payment terminals, and all wireless payment processing requires is a WiFi connection, so there’s no need for hooking up confusing cables to a register.
Have more questions about how you can enhance your retail establishment through technology? Leave a comment below.
